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AS AN ADVERTISING COPYWRITER

I primarily transformed advertising briefs into engaging and creative advertising campaigns. I pitched creative ideas, produced a wide range of below-the-line and above-the-line advertising materials, wrote PR materials, organised creative projects, as well as handled budget and strategic communication.

I handled and produced a wide range of campaigns for a diverse range of clients. These clients included HSBC Brunei, Telephone Brunei (TelBru) and Coffee Bean & Tea Leaf.  I produced a few of the out-of-the box campaigns such as “The Caring Cup” (Coffee Bean & Tea Leaf), “Wow” (HSBC Credit Card Campaign), “Unlock a Privileged Life of Distinct Colour” (HSBC Visa Platinum Launch) and “Be Home or Be Wild” (Telephone Brunei Sign-up Campaign). You can see some of my creative work below.

In sum, working in an advertising firm has taught me the value of creativity, working under pressure, being organised always, and negotiating aesthetic and budget parameters.

In 2012, I received a special award, "Copywriter of the Year".

Check out my portfolio below.
Client: Telephone Brunei Project: "Be Home, Be Wild" Concept/ Copywriting: Earvin Charles Cabalquinto Events Production: Earvin Charles Cabalquinto
Client: Telephone Brunei Project: "Twister Roadshow" Concept/ Copywriting: Earvin Charles Cabalquinto Events Production: Earvin Charles Cabalquinto
Client: Telephone Brunei Project: "Twister Roadshow" Concept/ Copywriting: Earvin Charles Cabalquinto Events Production: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Credit Card Form: Flyer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Credit Card Form: Flyer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: PowerVantage Plus Copywriting: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Personal Loan Form: Direct Mailer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Personal Loan Form: Direct Mailer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Fair Form: Print Ad Concept/Copy: Earvin Charles Cabalquinto Event Games (Several): Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Global Market Outlook Form: Direct Mailer Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Global Market Outlook Form: Direct Mailer Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Direct Mailer Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Flyer Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Flyer Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Wealth Management Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Platinum Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Platinum Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Platinum Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Buckslip/Ad Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Wealth Management Form: Buckslip Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Ad Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Products Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Debit Card Form: Buckslip/Ad Concept/Copy: Earvin Charles Cabalquinto *This add has been translated to Bahasa Melayu to achieve a local flavor.
Client: HSBC Brunei Product: HSBC Debit Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation (Design)
Client: HSBC Brunei Product: HSBC Form: Invitation Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation (Back design)
Client: Telephone Brunei Form: Buckslip Tagline: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Buckslip Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Buckslip Copy: Earvin Charles Cabalquinto
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