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PROFESSIONAL MEDIA EXPERIENCE

I began my career in the media industry by working as a television writer and producer in ABS-CBN, one of the biggest broadcasting companies in the Philippines. I held the role of a writer and segment producer for various shows such as Search for a Star in a Million (a reality talent search) and At Home Ka Dito (an infotainment/ lifestyle show). I also worked as a production assistant for ASAP (a variety show), Game Ka na Ba? (A game show) and Star in a Million (talent search). 

After more than two years of working in ABS-CBN, I moved to ABC5 (now TV5) where I worked as a writer and producer for Philippine Idol. I was part of the team that pioneered the Idol show franchise managed by Freemantle Media.

In 2008, I left the Philippines and I moved to Brunei Darussalam to pursue a career in advertising. I worked there for more than four years as an advertising copywriter, brand communication specialist, and event organiser. I pioneered events organisation and production in the advertising company that I worked for. I also worked as an events host in various small and large events, including product launches, festivals, and a concert.

I primarily transformed advertising briefs into engaging and creative advertising campaigns. I pitched creative ideas, produced a wide range of below-the-line and above-the-line advertising materials, wrote PR materials, organised creative projects, as well as handled budget and strategic communication.

I handled and produced a wide range of campaigns for a diverse range of clients. These clients included HSBC Brunei, Telephone Brunei (TelBru) and Coffee Bean & Tea Leaf.  I produced a few of the out-of-the box campaigns such as “The Caring Cup” (Coffee Bean & Tea Leaf), “Wow” (HSBC Credit Card Campaign), “Unlock a Privileged Life of Distinct Colour” (HSBC Visa Platinum Launch) and “Be Home or Be Wild” (Telephone Brunei Sign-up Campaign). You can see some of my creative work below.

In sum, working in an advertising firm has taught me the value of creativity, working under pressure, working in a team, managing small and large projects, and delivering innovative outcomes.

In 2012, I received a special award, "Copywriter of the Year", in recognition of my creative and innovative contribution to producing a diverse range of campaigns. Check out some of my outputs below.

After a few years of creative professional experience, I decided to pursue a career in academia. I initially worked in the media industry because I wanted to gain professional experiences in the media industry. This is for the fact that I have always believed that learning the operations of the industry would help me in teaching media and communications to aspiring media practitioners.

Client: Telephone Brunei Project: "Be Home, Be Wild" Concept/ Copywriting: Earvin Charles Cabalquinto Events Production: Earvin Charles Cabalquinto
Client: Telephone Brunei Project: "Twister Roadshow" Concept/ Copywriting: Earvin Charles Cabalquinto Events Production: Earvin Charles Cabalquinto
Client: Telephone Brunei Project: "Twister Roadshow" Concept/ Copywriting: Earvin Charles Cabalquinto Events Production: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Credit Card Form: Flyer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Credit Card Form: Flyer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: PowerVantage Plus Copywriting: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Personal Loan Form: Direct Mailer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Personal Loan Form: Direct Mailer Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Fair Form: Print Ad Concept/Copy: Earvin Charles Cabalquinto Event Games (Several): Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Global Market Outlook Form: Direct Mailer Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Global Market Outlook Form: Direct Mailer Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Direct Mailer Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Flyer Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Flyer Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Homeloan Form: Buckslip/Ad Concept/ Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Wealth Management Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Platinum Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Platinum Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Platinum Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Buckslip/Ad Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Wealth Management Form: Buckslip Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Headstart Form: Ad Concept/Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Products Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Visa Debit Card Form: Buckslip/Ad Concept/Copy: Earvin Charles Cabalquinto *This add has been translated to Bahasa Melayu to achieve a local flavor.
Client: HSBC Brunei Product: HSBC Debit Card Form: Buckslip/Ad Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation (Design)
Client: HSBC Brunei Product: HSBC Form: Invitation Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Invitation (Back design)
Client: Telephone Brunei Form: Buckslip Tagline: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Buckslip Copy: Earvin Charles Cabalquinto
Client: HSBC Brunei Product: HSBC Form: Buckslip Copy: Earvin Charles Cabalquinto
Client: Telbru Concept and Copy: Earvin Charles Cabalquinto
Client: Coffee Bean & Tea Leaf Concept and Copy: Earvin Charles Cabalquinto Photo: Event set-up for the Caring Cup campaign
Client: Coffee Bean & Tea Leaf Concept and Copy: Earvin Charles Cabalquinto Photo: Wall for Signature during the Caring Cup campaign
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  • HOME
  • PROFILE
  • DECRA
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  • READING LIST
  • CREATIVE PORTFOLIO
  • BLOG